Before sending SMS or email, Cendaro checks whether the contact is unsubscribed or whether consent is missing for that message type.
Before you send
- Confirm the message purpose: service follow-up, booking confirmation, reminder, quote follow-up, marketing, or other.
- Check whether the contact is unsubscribed.
- Make sure the lead has enough consent context for the channel.
- Use customer message history for context, but avoid copying sensitive details into audit notes.
Why a message may be blocked
Cendaro blocks non-essential messages when the contact is unsubscribed. It also blocks marketing when consent is missing or only transactional/service consent exists.
If a lead came from an inbound source, service follow-up may be allowed even when consent evidence is incomplete, but marketing still requires appropriate consent.
If the send is blocked
- 1Confirm whether the customer previously opted out.
- 2Update consent evidence only if the business has a real consent basis.
- 3Use a non-SMS channel only if that channel has valid consent for the purpose.
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