Email consent depends on the message purpose. Service follow-up can use valid inquiry context, while marketing needs stronger consent evidence and opt-out respect.
Email consent belongs to the workspace
Customers consent to receiving email from the business or workspace. Cendaro records and enforces that consent for the workspace; it does not turn customer consent into consent to unrelated Cendaro marketing.
Service follow-up email
Service follow-up email is tied to the customer's request, quote, booking, reminder, or operational next step. It should stay relevant to the work the customer asked about.
- Replying to a customer who submitted a website form about a quote.
- Confirming booking details after the customer requested service.
- Following up on a quote or service request while the inquiry is still active.
Marketing email
Marketing email includes promotions, seasonal offers, newsletters, win-back campaigns, and general updates. Do not send marketing when email consent is unknown, unsubscribed, or transactional/service-only.
What to record
- Email consent status.
- Consent type, such as express, implied inquiry, existing business relationship, transactional/service message, or unknown.
- Consent source, such as website form, booking form, phone verbal, paper form, or imported contact.
- Consent text or note that explains why the business can email this person.
- Captured date and any unsubscribe date when known.
Before sending email
- 1Confirm the message purpose.
- 2Check whether the email channel is unsubscribed.
- 3Use service follow-up only for relevant customer-requested work.
- 4Use marketing only when valid marketing consent evidence exists.
- 5If a message is blocked, review consent and message events before retrying.
Was this article helpful?
Your answer helps Cendaro improve launch documentation.